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THE DYSON GAME 

Product Promotional Campaign

Concept-game app UX & UI

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Background

The project is conceptual.

The app is an AR game. The user places the cell phone on top of the vacuum cleaner with a dedicated device, which generates a game of hunting “dust monsters” around the house all along while vacuum cleaning. The app allows registration for groups, stages ,different difficulty levels, rewards, sharing achievements between participants and a family record table. In Addition, a combination of product maintenance reminders and upgrades tips promotes the brand’s marketing goals.

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The Idea Behind The Marketing Campaign

The purpose for this type of campaign is to place Dyson at the edge of new technology, and make it the "talk of the day" through a new user experience. "Did you hear about the new Dyson App?" . This initiative marks Dyson as a creative and up-to-date company, especially among young consumers, the ones who will determine the future of the brand.

In a short time,  downloads and user shares are anticipated to promote the app on Appstore/ Google Play’s  rankings which will expose the brand to a wide audience. The game will pique the curiosity of users to use a different kind of vacuuming experience. Most importantly - an addictive and fun game would promote doing a chore that was until now a burden into an anticipated exciting game.

Similar Marketing Method

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Young Parents

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Teenagers

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Kids

All three groups presented are from younger generations but in order to pinpoint the main target audience - the campaign is defined to aim primarily the millennial generation, as they are the majority of influencers on consumers

Millennials have been described as the first global generation and the first generation that grew up in the Internet age.The generation is generally marked by elevated usage of and familiarity with the Internet, mobile devices, and social media,which is why they are sometimes termed digital natives.

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“Companies that win millennials’ business stand to enjoy robust economic growth for years to come, Despite current lower incomes and concerns about the financial future, millennials as a whole spend money.”

Cracking the code on millennial consumers, By Bo Finneman, Julia Ivory, Sophie Marchessou, Jennifer Schmidt, and Tom Skiles

Identifying Users

Inspiration

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Sketches

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Visual Design Kit:

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Final Design

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